When agency people talk about Big Ideas, rest assured none are coming.
Just three days in nature lead to a 50% increase in performances on creativity tests
Ideas are a son of a bitch like that, because they always come when you are least prepared to preserve them. Inspiration is like some sort of weird collision, where the idea is always sweeping across the landscape, through the neighborhood, or in and out the bedroom window. For that idea to hit you, you must be moving as well. If you’re standing still, the idea will whip right around you and keep going. It is like some sort of weird reverse game of chicken, where the sole way to make contact is by trying to miss one another.
Play is about exploring the possible. In times of rapid change, exploring the possible becomes an essential skill. We don’t have maps for the territory of tomorrow. As a result, all citizens must become explorers of this emerging world. The best way to prepare for the emergence of the future is to learn how to be comfortable with uncertainty. To be comfortable with uncertainty, one must remain fluid, receptive and creative — in a word: playful.
Words Associated With Creative Ideas:
Adversity has the effect of eliciting talents, which, in prosperous circumstances, would have lain dormant.
Horace, the leading Roman lyric poet during the time of Augustus. (via inspiri)
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